In a world of fast-fashion, we all want to make conscious choices that do not have a negative impact on our environment. The Lil Flea handpicks the best homegrown brands each year and this time around, for the Mumbai edition, we picked seven eco-friendly brands you will absolutely fall in love with. 

  1. Rias Jaipur

One of their brand mottos is “wear khadi, wear the earth”. This brand from Jaipur amalgamates traditional with modern, where they are trying to keep traditional textiles and craftsmanship alive with a modern take on design. They sell a range of ethnic and contemporary wear like sarees, dresses, shirts and skirts in linen, khadi, chanderi and more.

2. The Sufi Studio 

The Sufi Studio celebrates style that has simplicity and comfort.As soulful as their name, this brand crafts eco-friendly apparel and jewellery that will amp up your wardrobe. With “timeless” aesthetics that celebrate style over fashion, their collections are mesmerising flowy fabrics with beautiful earthy tones.

3. ​SUTA

If your style statement is elegance with a dash of boldness and ethnicity, you have arrived. Suta’s dreamy take on ethnic wear & sarees will make you fall in love with the traditional saree. From ruffles and block print to silk, mul and linen in glorious pastels and dark hues, Suta’s every collection is a modern take on traditional wear. Comfortable as ever, they have great fabric. They sell kurtas and dresses too, and are absolutely affordable!

4. Mama India 

An artisanal apparel brand that is born out of love for travel and art, Mama India uses traditional and handwoven textiles like khadi, jute, linen, etc and creates clothes that are an ethnic take on modern wear. We especially love how all their fabrics are recycled and organic and they use natural dyeing techniques.

5. Inaaya & Co.

A splash of bright pastels, Inaaya & Co. are “up-cycling experts” that craft gorgeous tops, dresses, kurtas and sarees. Their collections celebrate a happy place, wanderlust and all things frill and fancy. A definite go for everyone who wants their wardrobe to look like a pastel candy land.

6. The Glu Affair

The Glu Affair celebrates sustainable fashion with graphic tees, dresses and bags that are super comfortable and dope! Get your hands on some kickass original designs and prints that can make your outfit stand out with an interesting and quirky take on casual-wear.

7. Chambray & Co.

This ready-to-wear brand crafts contemporary designs out of traditional textiles, creating a heady mix of Indian and global aesthetics. Their eye for exceptionally unique prints and great fabric that is locally sourced sets them apart. We adore their use of subtle colours with classy textures that exude an air of effortless style.

For the sake of our environment, it’s about time we care for our clothes, choose well and make it last.

Come join us at The Lil Flea!

When: 15th, 16th, 17th Nov’19
Where: Mahalaxmi Racecourse, Mumbai (Ground opposite Gallops)
With: Take your pick.. or don’t choose and bring everyone!

Tickets are live on

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